Helping women gain confidence
when dealing with money


5 Ways to Achieve Financial Independence this July 4th

by Meredith Lepore July 3, 2015

ways to be more independent with your finances crop

The Fourth of July is one of our favorite holidays here at GoGirl, mostly because it’s all about independence. And whether it be our independence as a country — or just as an individual — we need to celebrate. One of the best ways to do so is by taking control of your personal finances. […]

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Pregnant? Start Saving for College Now!

by Sarah Chang May 28, 2015

pregnant boss

Did you know that today is 529 day? It’s a day celebrated annually on 5/29 with a nod towards 529 college savings plans. Even if you’re just pregnant — or even thinking about getting pregnant — there’s no better time to start researching how to save for college. With the cost of college rising, it’s […]

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Five Qualities to Look For in a Financial Advisor

by Michelle Cortés-Harkins May 15, 2015

Financial Advisor crop

What’s your biggest financial fear? Losing your job? Not being prepared for retirement? We’ve all been there! Thinking about the future — especially when things are uncertain — can be scary. But there’s one thing we do know — gaining control of your finances can be empowering. Finding a good advisor is the first step […]

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Investing with Your Values

by Rebecca Jackson April 2, 2015


Why do you invest? For most people, the answer is probably simple — investing is the best way to build wealth for the long-term. But have you ever considered investing as a means to express your personal values and a way to improve social and environmental outcomes? Chances are, given numerous investor surveys suggesting as […]

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Why You Should Be Saving For Retirement Now

by Sarah Chang March 26, 2015

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Is saving for retirement on your to-do list? You may think you have plenty of time to worry about stocking away cash. But the later you get started on saving the less opportunity you have to take advantage of compound interest (and your money working for you). Check out this infographic by our friends at […]

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How to Avoid Financial Infidelity

by Meredith Lepore February 20, 2015

financial infidelity

In the past, it used to be a given that newlyweds would unconditionally apply the “What’s mine is yours; yours, mine” mentality to everything, including their finances. Most of us probably recall our parents pooling all of their money into a joint bank account. In contrast, many of my newlywed friends have told me that […]

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Investing for Beginners: 4 Tips for Understanding How it Works

by Katharine Paljug January 1, 2015

stock market

You’ve decided you’re ready to start investing, but you keep second guessing how much you know about the market. Don’t second-guess yourself so much you miss out on planning for the future. Knowing about the investing and the stock market can be key to financial security. Do you want to hand your retirement savings over […]

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Building Your Financial Toolbox: 5 Financial Resources For Millennial Women

by Claire Murdough December 19, 2014

financial tool box

When I studied creative writing at UC Santa Cruz a common piece of advice came up time and time again: add to your creative tool box. As an undergrad learning the technicalities of a craft, it seemed exactly the opposite of what I might have guessed. I’d always assumed I had to find my voice […]

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Five Gifts to Give Yourself Before Year End

by Ashley Feinstein December 18, 2014

Gifts to Give to Yourself

During the holiday season we tend to spend a lot of time and money on gifts for others. Here are six gifts you should commit to gifting to yourself before year-end – and they’ll even benefit those you love and care for as well. The Gift of Wealth While you don’t need to be spending […]

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Six Things You Should Do With Your Holiday Bonus

by Meredith Lepore December 15, 2014

Holiday Bonus

After a couple of very lean years for many businesses, the holiday bonus (as well as the company party) is back! According to a CareerBuilder study, 45% of employers gave out bonuses in 2013, up from 33% in 2010. What a treat to get some extra dough at the end of the year. Now, there is […]

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Get Over Your Fears and Start Investing (Here’s How!)

by Ashley Feinstein October 28, 2014


The world of investing can be very daunting. There is a lot of jargon to navigate, you may hear completely opposite advice from different (credible) sources, and it’s hard to know where to begin. You’re probably hesitant to get started — and it makes sense! Even so, it’s important to get over your fear and […]

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What Does Diversification Mean… Actually?

by Ashley Feinstein October 16, 2014


When it comes to investing you are likely to run into a lot of jargon. If you are at all like I was three years ago, you may find your eyes glaze over when you see terms like diversification and allocation. I certainly felt like it was a completely different language! However, after taking a […]

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How to Overcome Your Fear of Investing

by Vonetta Young October 7, 2014

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You start dating a great guy/girl, everything is going so well, then suddenly – boom – he/she breaks your heart, leaving you wondering what happened. The same happened with a lot of us during the Great Recession. Stocks tumbled, leaving 401Ks hollow and preventing some folks from retiring when they thought they were set (eek!). […]

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Student Loans 101: Pay Them Off or Start Investing?

by Jon Stein September 18, 2014

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When I talk to college students (or their parents), a common question often comes up: Is it more important to pay off student loan debt first or get started with investing? As the CEO of automated investing service Betterment, I’m a huge advocate for starting early. Time in the market is one of the biggest […]

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Why We Bought Our First Home in Our 20s

by Kali Hawlk September 8, 2014

Home Renovations (Couple planning)

My significant other and I bought our first home together a few months before our wedding. I was 22 and he was 25 — by many standards, young for both marriage and home ownership. We chose to buy a home when all our friends were renting and far from settled down because we saw an […]

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Meet A Financial Planner: Rianka Dorsainvil – Lean In, and Dare Greatly

by Rebecca Jackson August 29, 2014

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Rianka Dorsainvil had not planned to become a financial planner. She is proof that exposure to personal finance can generate passion for the subject and lead to a purposeful career. As one of many women we’ve interviewed, Rianka emphasizes the positives of financial planning both for clients and for the women who choose this profession. […]

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What is Asset Allocation and Why Do You Need to Know?

by Joseph Hogue August 14, 2014


When it comes to investing– is the stock market the first thing that springs to mind? Investing in stocks of public companies may end up being a small portion of your investment dollars. That’s because there are other asset classes into which you can direct funds with the goal of reducing risk while creating returns, […]

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How I Fell in Love With Index Funds

by Ashley Feinstein July 17, 2014

index funds

First of all, I had to kiss a lot of frogs! Investing used to stress me out. I’d hear coworkers brag about the return they got on a certain stock and I’d ask them, “How did you pick that company or fund?” Upon hearing their responses, I wondered whether buying now would be too late?” […]

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