Remember when you actually sat down to eat a meal instead of a bar on the go (why has all breakfast food been made so easy to carry?)
Remember when you just didn’t feel tired and weak? When you weren’t catching a cold every three weeks?
If you answered yes to any of these, we’re with you. And if you don’t have any such memories, it’s even more important to read on!
We all get into patterns of unhealthy living. When you work hard and put everyone else before yourself, health can get shoved to the back burner. So, given our busy lives, we need super easy ways to put our health back at the top of the priority list.
Kathryn Moos founded VROU to help solve this problem.
After hanging up her boots from professional soccer, the former Brown University athlete struggled to remain healthy when she started working full-time in finance.
Getting all the nutrients she needed meant spending a ton of money and time. But instead of just eating a bag of chips like the rest of us and giving up, she decided to do something about it.
She left her job and spent two years creating a product. She worked tirelessly with physicians and nutritionists to achieve the perfect formula – VROU -a product that would simplify her life, help her regain the healthiest version of herself and also help other women around her.
VROU isn’t some cutesy drink that poses as healthy. This drink contains vitamins as well as antioxidants and electrolytes and is specifically designed to give women a health boost by providing all your daily required nutrients in one drink. We talked to her about her company, helping women, and tips for other female entrepreneurs.
How did you come up with the idea for VROU?
VROU was the result of my own frustration. I was in a finance job working long hours with limited time to dedicate to living a healthy life. The convenient options were not always the healthy ones I was used to getting when I was playing professional soccer.
So, I decided to take matters into my own hands and create a product that had the nutrients I needed without the added sugar and calories of other products.
Were you scared to leave your job and pursue this idea full time?
I was definitely anxious about leaving my job to pursue VROU full time, but my belief in the product and what I know it can do for women is more than worth the risk.
Also, when it comes to money, I am a big saver, and had savings that allowed me to take this leap of faith. I liken it to playing in a big game. You’re nervous at first, but knowing you’ve prepared, once you get into the heat of competition, instincts take over and you go hard until you win.
How can VROU help women?
VROU is a simple effective way for women to get nutrients and hydrate at the same time. With the help of doctors, nutritionists, and food scientists, we developed a formula that contains nutrients in which women are often deficient.
Dr. Oz says that 90% of people don’t get enough nutrients through food alone, and therefore should supplement with vitamins. VROU provides women an excellent source of 12 different vitamins, electrolytes, and antioxidants.
You’re partnering with Girls on the Run. How did you pick them to partner with?
Girls on the Run is a natural fit. I felt it from the first time I came across their mission and more so when I went to one of their events in NYC and saw it in action.
Growing up I was fortunate to have the opportunity to play many sports, which I believe has made me the person I am today. The power of sport gave me the confidence to believe in my abilities and taught me the beginnings of hardwork and commitment.
Girls on the Run has been wonderful to work with and the synergies in our brands are perfect for a fruitful, long-term partnership.
How did the relationship with Plum Alley come about and why did you decide to raise money via their platform?
I met Deborah Jackson, Plum Alley CEO and former Wall Street powerhouse, through an 85 Broads networking event and instantly become drawn to her energy. Her organization is empowering women to do great things.
When she asked us to be a part of the initial launch of the crowdfunding arm of Plum Alley, I didn’t have to think long. As a women-focused organization ourself, it made perfect sense to align with one another for this purpose–especially one led by someone as inspiring and trailblazing as Deborah Jackson. (Ed note: Read Deborah’s interview with GoGirl here!)
So what will happen when crowdfunding ends in 7 days?
We will use the money from our supporters to manufacture our next production run. This will enable us to send product to all of our supporters as well as fill orders for major retailers like Whole Foods.
We have already hit our fundraising goal and are now gearing up to and pushing forward to hit our stretch goal. By December 1 we will hopefully hit our stretch goal of $40,000 that will enable us to build out our e-commerce platform through Amazon Marketplace so that we can bring VROU to every consumer in America!
What makes a good crowdfunding campaign?
Generous friends combined with the tenacity to ask them to help until they do is a must. Crowdfunding is also a lot of hard work and involves a well thought-out strategy that involves blogger and PR outreach.
What is the most challenging thing about launching a company? And, what is the most exciting?
The most challenging thing about launching a company at this point is finding the time to fit everything in and choosing how to spend time most wisely. There’s no boss telling you what you can or can’t do. It’s up to you to get things done and move the company forward.
The most exciting thing about launching a company is probably getting validation and buy-in from different women in the city that I really respect and look up to. On the flip side, seeing strangers drink my product on the streets that either chose VROU organically, or heard about it through a friend really gives me hope that VROU can make a difference.
What is your advice for female entrepreneurs thinking of starting their own company?
Firstly, entrepreneurs need a strong team. I am a firm believer in the axiom that says “you are who you surround yourself with.” I believe it’s important to surround yourself with good people who challenge you to be better in every area of your life–especially if you’re starting a business.
The second part is having a good product. If your product doesn’t fill a legitimate need, it won’t be well received by today’s increasingly savvy consumer.
Finally, there are so many different great pieces of advice out there, but for me, the best advice is focus. Have a focus and spend every day dedicated to it. Be better than everybody else at what that focus is. Be willing to tirelessly pursue ways to improve and learn. Acquiring knowledge is now easier than ever, so the opportunities to succeed have never been greater.