This is a guest post by Elexa Ruth. Elexa is a senior at Tulane University in New Orleans where she works as a contributing writer and photographer for the local magazine, Where Y’at.

At this point in the digital age, it appears that social networking, social media and technology are at the forefront of just about everything—even business and finance. More companies and business leaders are showing interest and getting involved in what is sure to be a new way to provide information, one that is universal and unintimidating.

The Bloomberg-backed Forte Foundation ( is a valuable business resource for women of all ages and is free for college students. It offers clear directions and an easily navigable map with straightforward signage—the job process is stressful enough as is, and this website steers clear of complicating it further.  After exploring the website, I discovered its Career Gal Road Trip game and took a trip to see what it was about.

The road trip begins with the option to select a woman who majored in your field or in a field you may just want to explore. I choose to road trip with Linda Lu, an English major like myself. With graduation looming, I thought she could shed some light on the daunting task of entering the workforce.

I was amazed at how much Lu–someone I only knew via her webcasts–and I had in common. We had similar interests and similar internship experiences. What we didn’t have in common, though, was her minor in business, an experience she describes as “really useful.”

After my trip with Lu, I took it upon myself to see if I could find an opportunity that would prove as “useful” as Lu’s business minor. I found and enrolled in a summer business minor program offered by my university. Lu had exposed to me the reality that an English major could prosper in the finance sector of the business world; she is a real-life example of someone who has taken a route I didn’t know could lead to success.

My experience with Lu is just one of many “road trips” offered by the site. See and hear from real women what it’s like to work for a start-up, how to balance work and life, how to network the right way, and so much more.

Give it a try and let us know what you think!