Having a unique, well-defined and authentic personal brand is one of the keys to landing the job you want and having career success at the job you have. A strong personal brand will differentiate you from your competitors; ultimately making you more marketable. No two professionals are the same; and those nuances, differences and distinctions make up our “brand.” Are you multi-lingual? Have an MBA from a top school? Hold a top position at a professional association? Created a non-profit? All of these accomplishments are part of your brand—and set you apart from your peers. Here’s what you need to know about how to build your personal brand for career success.
An important starting point for brand building is crafting a Personal Mission Statement. Your mission statement is a personal GPS system meant to guide you in your day-to-day activities and to keep you on track to meet your goals. Here is a sample of a personal mission statement crafted by a woman looking for a position as a brand manager: “To secure a position as a brand manager at a luxury goods company where I can utilize my proven track record in marketing communications and my quantitative skills. I will accomplish this by attending and eventually speaking at professional association meetings; utilizing social media to connect with experts in my field; and by blogging about the luxury good markets.” To see samples of personal mission statements check out www.quintcareers.com or www.timethoughts.com.
Becoming a subject matter expert is an excellent way to build your personal brand. If you are a “go-to” person in your field you are eminently hireable and desired. Some ways to accomplish this include:
Stay tuned Wednesday for more tips on personal branding and information on how to utilize social media to build your brand.